In his first full year as AD, Hamilton made a point to be accessible to Tennessee fans, speaking to more than 75 civic organizations, community groups and university organizations across the state. A promotional highlight of the 2003 football season was celebration of the "25 Millionth Fan" to enter Neyland Stadium since official records keeping began. Hamilton also instituted a fan information system - both outside Neyland Stadium and within Thompson-Boling Arena - of booths manned by UT staffers to help fans find their way around. One of Hamilton's first tasks as athletics director was the launch of "Ask Mike," an e-mail hotline that allows fans quick access to Hamilton for their comments, suggestions and concerns through the UT athletics Web site. When Mike Hamilton became athletics director for the University of Tennessee athletic program in July 2003, he wanted to create a more fan-friendly environment.
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